Forgive me, on a couple of counts. First, because this may come across as passionate – even for me. Second, because I’m gonna give you a sales pitch.
You know how it is when you get back home after a 20 group meeting and you are “stoked?” It’s gotta be tough on the folks back at the store. That is, you come sailing back in after a meeting and you are all full of ideas and ready to rock the world. It takes some discipline to remember that these folks didn’t just go through that experience and aren’t as fired up as you are. I just got back from a twenty group meeting, can you tell?
You see, I’m not just a purveyor of twenty groups… not just a proponent… I’m actually a participant. There’s a very small and exclusive 20 group of dealership consultants. It’s really a “three” group. So I deeply understand the value of sharing the group experience. I would not trade the experience for much else. It is so valuable to talk with someone who sees the same challenges and can fully relate to what you face on a daily basis.
So that leads me to ask, “If you aren’t in a twenty group, what’s your excuse?”
The benefits strongly outweigh any disadvantages. With the price of entry as low as it is, there really isn’t a good excuse for not participating. You may think that it takes too much time. Would you be willing to spend only a couple hours a month to take a piercing look into your financial performance? You can see how you perform against yourself, other dealers and industry benchmarks. You may think it’s too expensive. Our groups run at a flat amount per month; around three hundred bucks. Members of our groups tell me they get many times that amount back from the things they learn. You may think you don’t have anything to offer. It’s always good to have a fresh set of eyes. You may think you don’t want to share your numbers. Other dealers are from outside your competitive market area and they have “skin in the game” as well.
Strong and long-term relationships develop from participation in groups. Knowledge is shared and wisdom is acquired. If you aren’t in an RV-VDG group, you should be. If you aren’t in any group, find one!
Be sure to look around the website to get the full picture.